OTT services have grown rapidly in popularity over the past few years.
An environment has been created where content can be enjoyed regardless of location.
However, as subscription fees keep rising and extra costs are added,
interest in free streaming services is naturally growing.
In this article, we’ll look at how OTT services became mainstream and why people are turning to free streaming options.
What is the origin of OTT platforms?
OTT platforms evolved by replacing cable TV with online streaming.
As content became available through portable devices,
more people started using these services.
As outdoor activities decreased during COVID,
streaming consumption surged.
Strengths and weaknesses of OTT platforms
The biggest advantage of OTT is the freedom to choose what you want to watch.
Platforms like Netflix, Wavve, and TVING continuously release diverse content.
There are also some limitations.
Growing costs create frustration for users.
User sensitivity to pricing continues to grow.
What is ad-supported streaming?
Ad-supported streaming offers free access to users.
Viewers enjoy various genres without paying.
Ad-based streaming models are expanding.
Both users and providers benefit from the ad model.
Growth reasons of FAST services
FAST represents a growing streaming movement.
Economic pressure pushed FAST growth.
New services like KT’s “Gi Live” are becoming attractive options.
More genres mean broader appeal.
Final thoughts
Users seek alternatives as OTT pricing increases.
Exploring options helps match personal needs.
The future OTT Streaming of streaming looks promising.